Roger Stark

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Founder & CEO,

Roger Stark is an accomplished entrepreneur and BrainWare’s founder and CEO. For the last decade, he has championed the effort to bring cognitive skills development within reach of everyone.  He started with a very basic question:  What do we know about the brain?  From that initial question, he pioneered the effort to build an effective and affordable cognitive skills development program. He led the team that developed BrainWare SAFARI, which would become the leading cognitive skills development software program in education, winning many awards including the prestigious CODiE award as best education game or simulation.  He was the first person ever invited to deliver a Congressional briefing on the application of neuroscience in education (Neuroscience in the Classroom), and was the stimulus for a policy brief published by the National Association of Directors of Special Education that put special education and neuroscience in the same sentence for the first time., His vision of combining clinical therapy with video-game technology has been validated by peer-reviewed published research and field studies, demonstrating both cognitive gains and transfer of cognitive improvement to academic and workplace performance.  A world-renowned academic in the field of brain and education recently said to Roger, “Your research is so powerful, we just can’t ignore you anymore.”

Previously, Mr. Stark was CEO and founder of S.P.A. Worldwide, an international interactive marketing communications company specializing in the creation and design of integrated marketing programs, interactive media, and live interactive events. He partnered with Brain Wink to form WinkStar, which developed e-Commerce sites, websites and interactive design for live corporate communication events. With Wink/Star/S.P.A. Worldwide, he was instrumental in the new design launch of PC Magazine, Computer Shopper and PC Sources for Ziff Davis Publishing, and he supported product launches for TerraGlyph Interactive Studios (including Steven Spielberg’s first interactive new media game for Tiny Toons); Electronic Arts (EA Sports); and Namco Cybertainment, Inc.