We envision a world where every child and every adult has the ability to succeed academically and in life because they have developed the cognitive capacity to do so.

Many of the jobs of the future have not even been imagined yet. It is not possible for our education system to train future workers for specific jobs because we simply don’t know what those jobs will be. In order to be successful in the jobs of the future, our children and their children after them will need to be good thinkers and problem-solvers, to have cognitive flexibility and strong powers of observation and analysis. They will need to be effective learners because they will have to learn their jobs to do them.

We expect to play a significant role in this process by developing, sourcing, offering and supporting the best programs that address brain fitness, cognitive skill development, and the practical application of neuroscience to the teaching and learning process.

We believe that education and economics are two sides of the same coin. Improving the educational performance of students is vital to realizing their economic potential. This is especially true for students who come from economically disadvantaged backgrounds, who are being educated in a language other than their native language, and students who have learning disabilities. We believe that the educational performance gaps for these students can be closed by closing the cognitive development gaps that make learning a struggle and hold many back from achieving their potential.

We believe that building the best brain training software requires the contributions of multiple disciplines. We work diligently on integrating the fields of neuroscience, education, the practice of clinical therapeutic disciplines, and workforce development. We then combine this expertise with the best practices of technology and gamification to offer powerful, flexible, engaging and effective tools to improve learning.

We believe that the human mind can be developed to a greater degree than most people have generally understood with the right kind of comprehensive cognitive skills training.

The goals each individual has for his or her cognitive well-being and growth are different. Therefore, in addition to being effective, brain training programs need to meet a variety of expectations. Programs for children need to be flexible enough to fit into already overcrowded school schedules. Brain fitness programs for adults need to encourage sustained interest and enjoyment, as well as challenging a broad range of cognitive skills.

We evaluate our own cognitive skill-building programs and those developed by the partners we select based on three important factors. First, the program we offer must work on cognitive skills relevant to a broad spectrum of the population. Second, they must be supported by peer-reviewed published research and ongoing studies that demonstrate not only their impact on cognitive ability but the transfer of those improvements to things that matter in real life, including academic performance and workplace and life success. And third, they must be scalable and affordable, based on user-friendly technology.

We work hard to live up to our standards of doing what we say and saying what we do. Improving cognitive skills can be hard work. There are no silver bullets. Each brain is unique and each individual’s experience with our programs will be different. We know we have made a real difference when we see our clients encounter new learning experiences with greater enthusiasm, confidence, and satisfaction.